Whether you’re thinking of making tradesmen marketing your main strategy or just know that it’s a good idea to have at least some kind of web presence, here is a how-to guide for tradesmen.
As a tradesmen, you know that marketing is an important part of your business. Yet the only time you think about it is when someone asks for advertising rates or to buy ads on TV. The truth is, there are many other ways to market your company and give people what they want while making more money! In this article, we will walk through a few strategies that can help any Tradesman make more money with less effort!
The number one rule for marketing your Tradesmen business is to get in front of as many people as possible. And the best way to do this is through a consistent and persistent marketing campaign with an established budget focused on getting new customers every day.
It’s the age of social media, and people are increasingly looking online to find a tradesman. The internet can be an effective tool for tradesmen if they know how to use it effectively.
Tradesmen Marketing Websites
Nowadays, it’s easier and more straightforward to set up a professional-looking website even if you don’t have any website design knowledge. Popular options include Wix, WordPress or Moonfruit but there are also platforms like TradeSiteBuilder that is designed specifically for tradesmen. Here are some tips on what should go in your site to help with your tradesmen marketing.
Location
You should include a map on your website to show potential readers where you are based and the areas that you cover. Most tradesmen marketing websites give this option, but it is up to each individual company’s discretion whether or not they choose to go with it.
Contact Details
Clearly state the times when you can and can’t be contacted if you don’t want to receive calls at all hours. Ideally, give an email address, a mobile number and landline number on your site so that people know how they may contact you to make any inquiries during appropriate working hours.
(Name, Address, Phone)
It’s really important that your name, address and phone number are listed consistently across the internet. In order for search engines to find you easily when people look up a company on Google or Bing they need to have the same information each time in every listing (homepage, ‘about us’, contact etc.). A small variation could deter pernickety searchers who want only one result – so make sure this is consistent everywhere it appears.
Why Should Someone Choose you?
The website is a way for you to sell yourself and your skills. Write about what sets you apart as an individual, such as number of years in the trade or expertise in certain areas that make others want to hire you.
Customer Feedback
Testimonials can be a great way to portray the positive outcomes that your customers have experienced with you. They are also an effective tool at boosting customer confidence in new businesses, and they show potential consumers what others who’ve purchased from you think of your products or services.
You could ask some past clients for their feedback so that you can add testimonials to your site; reviews are a great way to showcase how good you at your trade.
Organic Search
What are the benefits of organic tactics? This is a question that may have been on your mind for quite some time. Well, first and foremost you will want to know if it correlates with success in terms of reaching people looking for services like yours or not.
Organic tradesmen marketing techniques can be effective because they’re more personalized than digital ads which often feel impersonal due to their frequency (and therefore lack) personalization features such as targeted demographics and interests. It’s also beneficial since there isn’t any measurable cost aside from time spent creating content – something many small businesses don’t always have.
Many consumers find that when they search for a product or service, the organic listings on Google and Bing often have less expensive prices than their paid ad counterparts. This is because SEO takes time to work. However, with good content and knowledge about how meta tags are written, you will make your site more attractive to potential customers looking for what you offer in terms of pricing as well as quality goods/services.
If you’re looking to make your mark on the internet, search engine optimization is a great place to start. The tried-and-true Google Search Engine Optimization Starter Guide will walk you through all of the basics in an easy and understandable way. Once it goes out of date, there are other newer guides from Moz that can help get tradesmen marketing newbies up and running with SEO quickly!
Google Tips
It’s important to make sure your tradesmen marketing business is listed on Google. Thankfully, it takes only a few minutes and some basic information about you or your company for customers to be able find what they’re looking for.
Paid Methods
Setting up an advertisement on Google AdWords is not only a great way to be found, but it’s also cost-effective for tradesmen marketing. Some people may shy away from this option because they don’t want their site showing up for the wrong audience based off of location settings in some cases. However, if you are targeting your ads correctly and using well-tailored keywords that fit within your niche or industry more specifically, then you won’t have anything to worry about! Another perk with paid tactics is that as soon as someone clicks onto one of these sites there will already be information available such as hours open or phone number so customers can easily find what they’re looking for quickly without even having to leave Google itself.
