Search engine optimization is the art of getting your website to appear high up in Google’s search results. It has become an essential part for many businesses, especially roofers and contractors who rely on attracting leads through organic searches. But there are two main SEO strategies: traditional and local. Which one should you focus on?
Traditional SEO for Roofing focuses more heavily upon content quality whereas Local emphasizes where a business operates geographically which means it can be easier if their target market is concentrated locally or regionally rather than nationally or internationally.
What is Local SEO for Roofing?
Despite the already massive size of Google and other search engines, it’s still growing. Forty-six percent of all searches on Google have a local intent that is most likely to be performed by those who are using their mobile devices. When you use your smartphone or tablet for this type of search, 80% convert into business listings in whatever place they’re searching at the time. This means more exposure for businesses like yours!
We know how difficult competing with giants can be – but if we work together as small players and combine our efforts then there might just be hope yet! It starts with getting listed prominently in these 3 boxes next to maps so people will find us when they need what we offer nearby.”
The first step to getting into this 3-pack is creating a Google My Business profile. This free tool can be used by any business and it’s important that all information on the page for accurate, up to date with hours of operation or services offered. This strategy will greatly improve your SEO for Roofing.
When you’re running a business, it’s important to keep your profile updated. One way that can help is by reminding/encouraging customers to leave reviews on Google and responding quickly when they do so. Responding with kind words helps make an impression for potential new clients as well!
Creating a Google My Business profile is an often-overlooked strategy for local businesses. Without one, you risk losing out on 40% of potential customers who are looking up your company and don’t see it listed in the 3-pack or even worse, they skim past to find organic results below.
The best websites are ones that users don’t even notice because they’re so fast and flawless. Google has strict guidelines for how quickly your site needs to load, otherwise it might not rank as high on the search engine results page (SERP). You can find out if you have any technical issues by running crawls every few months with an online tool like Screaming Frog SEO Spider or Xenu’s Link Sleuth.
User experience is essential to SEO for Roofing. Websites with good UX tend to keep users on the site longer and likely will have them come back again in the future, leading Google’s algorithm that our website is valuable. User-experience has many aspects; when creating a new or redesigned web page one must think of these things such as how clear information can be found across websites, navigation being quick and easy for all types of people, an aesthetically pleasing design.
What are keywords? Keywords are the words and phrases that you type into Google search, but they can also be connected to what your website is all about! If a user types ‘roofer’ in their browser address bar or clicks on an ad for roofers, then this means there’s someone out there who wants help with how to find reputable professionals. Not only does Google know when users enter these two specific search terms (and many other related ones!), it knows if those searches have anything else in common. This kind of information becomes valuable data once companies do some keyword research.
Keywords are important for all sorts of reasons. They include a little bit of mystery and intrigue, but they also help search engines figure out what you’re about and what’s most relevant to users who are searching in that niche. A big part of seo is making sure your website includes those keywords organically throughout the content so both humans browsing on their own as well as web crawlers indexing sites know where to find useful information related to it – like yours!
One thing involved with the SEO for Roofing processes these days is figuring out how best use keywords within content writing without coming off too pushy or overbearing when trying to attract customers by ranking higher on SERPs (search engine results pages).
The higher quality backlinks you have, the better. For example, if your website provides a link to another site then that is seen as an indicator of high-quality content by Google and when you include links in articles on your own website or blog posts it helps search engine crawlers find those pages more quickly!
The four points are all the bread and butter of local and traditional SEO for Roofing for websites, except number three. Number Three is where you can’t use Google My Business as a backbone to your search engine optimization campaign because it’s not needed with sites that have no focus on locality in their content or design. However, if combined with using keyword phrases related to location/geography (local keywords) when writing new articles then backlinks become necessary at least sometimes — typically after an article has been published on-site over time by adding links from other relevant blogs already indexed by Google.
Local SEO is a must-have for any new business. And though it’s not the most reliable form of marketing, local companies have an advantage in that they are more likely to rank on Google than those who aren’t based nearby.
The importance of Local Search Engine Optimization (SEO) cannot be overstated when getting started with your own company or organization; but while you’re still learning about this technique and mastering its nuances, starting out by taking care of “local” SEO for Roofing might be enough to help get some customers from major search engines like Google coming through your doors!
