SEO for Tradesmen

Search Engine Optimisation (SEO) is the method of increasing the visibility of a website in a search engine’s results pages in order to increase website traffic. This traffic is often called ‘organic’, because it has arrived to your website ‘naturally’ through results pages, as opposed to paid channels. Search engines will scan or ‘crawl’ a website to understand what the website is about and where it should be positioned in their search results. By optimising a website for a search engine and making sure your pages offer what the user is searching for, businesses can take advantage of free, targeted traffic.

Probably – do you want to improve your rankings for the search terms your customers are using and acquire more traffic from search engines like Google? If so, the chances are SEO could assist you. But if you’re not sure, we can help you understand whether SEO is the right choice for you, so request a free SEO Audit or fill out our contact form below and we’ll help you figure it out.

There are many different components of a website that can have an effect on SEO. These are often referred to as ‘ranking factors’ as they help to increase your website’s rankings in search results. Search engines’ number one aim is to serve results to their users that are accurate and reliable, so that people continue to use their service. So, search engines release information on what it is they’re looking for when they decide how to rank a website, or what they deem these ‘ranking factors’ to be. Popular ranking factors include site speed and security, content, user experience and the quality of links that point to your website.

Some people say a few months, some say six months, some may even say it takes years. It all comes down to how much resource you’re putting into your SEO efforts. We generally say it will take six months to see the benefits of our SEO work, but this can be impacted by Google updates.

How did you find our website? Yes, SEO really works, when it’s done correctly and done to a high standard. We get the vast majority of website traffic from our organic search rankings, which have been achieved by using the exact same strategies and techniques that we use on our client’s sites, so their businesses receive the same benefits.

For most of our projects, SEO is a process, something which is done regularly on a month to month basis. But there are also cases where we undertake an initial or one-off SEO project designed to optimise as much as possible in order to help improve rankings and traffic and then allow those changes to take effect, although these projects are usually only successful in low-competitor.